We were just in Boston with DeScribe & Diwon for their morning coffee show and all the sudden this catchy hipster song comes on and we are all trying to figure it out. It’s so catchy and we love it and we have heard it a bunch, but we couldn’t think who it was. It wasn’t Bon Iver, because it was far to poppy, but it wasn’t Coldplay because it was far too indie, then a woman turns to us and says, “it’s Landon Pigg…sorry to bud in, but I love this song and I heard you all trying to remember the name.” We turn to Diwon and say, “dude, you and your wife are in this video and it was directed by Lenny Bass, the Shemspeed video director. how could you not remember, man!” Then we thought about his work/sleep schedule and figured it sort of made sense that he would have forgotten. Anyway, check it out for yourself at 3:32, Shemspeed’s Erez & Nina Safar make a cameo.
Shemspeed is an independent recording label and promotional agency highlighting cross-over music artists with positive and unifying messages. Founded by Erez Safar, an American-Israeli DJ/Producer, Shemspeed promotes over 15 dynamic artists representing a wide range of genres including hip-hop, reggae, and rock. These artists include Y-Love (revolutionary Jewish hip-hop), Diwon (Yemenite / Sephardic hip-hop, Israeli music and more), DeScribe (soul-awakening dancehall, hip-hop, & soul), and Electro Morocco (Israeli rock, dance music.) Shemspeed artists, collectively showcasing the diversity in world Jewish music, have performed with musicians as varied as Snoop Dogg, Lou Reed, Idan Raichel and Eminem; they’ve been profiled in Rolling Stone, SPIN, The New York Times and XXL; and they’ve been seen and heard around the world on various TV appearances (Conan O’Brien, CBS and BBC World) and global radio. Shemspeed’s mission is unifying people through culture and education, celebrating diversity and common ground. By way of this work, we add a public Jewish voice to multi-cultural, inter-faith, creative and collaborative bridge-building.