Israel’s television provider company,YES, put out a Hassidic spin on YMCA for their HDTV advertisement. I’m a few months old on this video, but thought it was a cute commercial to share. Although, according to a few of the online sources hosting the video that had comments on them, it seems it is controversial the way some of the religious Israelis felt they were being portrayed in the ad against those who were found it humorous and were happy and not offended. See for yourself.
Shemspeed is an independent recording label and promotional agency highlighting cross-over music artists with positive and unifying messages. Founded by Erez Safar, an American-Israeli DJ/Producer, Shemspeed promotes over 15 dynamic artists representing a wide range of genres including hip-hop, reggae, and rock. These artists include Y-Love (revolutionary Jewish hip-hop), Diwon (Yemenite / Sephardic hip-hop, Israeli music and more), DeScribe (soul-awakening dancehall, hip-hop, & soul), and Electro Morocco (Israeli rock, dance music.) Shemspeed artists, collectively showcasing the diversity in world Jewish music, have performed with musicians as varied as Snoop Dogg, Lou Reed, Idan Raichel and Eminem; they’ve been profiled in Rolling Stone, SPIN, The New York Times and XXL; and they’ve been seen and heard around the world on various TV appearances (Conan O’Brien, CBS and BBC World) and global radio. Shemspeed’s mission is unifying people through culture and education, celebrating diversity and common ground. By way of this work, we add a public Jewish voice to multi-cultural, inter-faith, creative and collaborative bridge-building.