"Crossover success."  "The soundtrack to social progression." Undeniably one of the decade's most dynamic artists -- Y-LOVE.  Y-Love (Yitz Jordan) has made a name for himself as a hip-hop artist, multicultural educator, conflict resolver, fashionista, activist for social change, and political pundit -- all in six short years.

When Y-Love (Yitz Jordan) released his first mixtape in 2005, the world took note of the first African-American Orthodox hip-hop artist.  Now, with his hotly anticipated EP See Me, which debuted as a "New and Noteworthy Release" on the front page of iTunes Hip Hop, Y-Love is leading a new era of "global hip-hop" -- where global social consciousness combines with pounding rhythms.

The club-friendly tracks are influenced as much by rap vet Chuck D as by new artists like Major Lazer Nicki Minaj. Y-Love explores a variety of new styles on the album, from dance to hip-hop to pop, channeling each one to express his underlying anti-prejudice message: “Unity builds the world, all divisions destroy the world.”   Y-Love keeps his songs ready for the mainstream while still pushing positive and constructive energy in his signature multi-lingual style -- "making hip-hop kosher," as XXL said. With the release of See Me, Y-Love is bringing the revolution to a world often content with blind misdirection.

Y-Love's compelling personality, inspirational lifestory, and multilingual musical talents have received worldwide acclaim from New York to Ukraine. An Orthodox Jew for nine years, Yitz's unique perspectives on Jewish identity and cross-cultural relations have captivated minds at schools, theatres, and various houses of worship worldwide. His unique musical style, blending holy tongues such as ancient Aramaic and Hebrew, Arabic, Yiddish and Latin over ethnic and futuristic urban beats, was called the "soundtrack to social progression" by URB Magazine.

Before Shyne became religious and Drake started making hip hop, Y-Love took the world by storm blending Kabbalah and Talmud in Aramaic at clubs in New York. He went on to gain worldwide praise with his first album This is Babylon which propelled him to appearances from BBC World TV to Late Night with Conan O'Brien. The world’s first black "Jewish MC", Y-Love has featured his compelling perspective in hundreds of publications, including USA Today, XXL Magazine, The Australian and Italy's La Repubblica.

LATEST RELEASE: Y-Love "See Me" (prod. Diwon)
Before Shyne became religious and Drake started making hip hop, Y-Love took the world by storm as the first black orthodox Jewish rapper. With "See Me", Y-LOVE departs from both the ultra orthodox world and the underground aesthetic of hip hop, Y-Love demolishes the scene with "The Takeover" featuring TJ Di Hitmaker, his upcoming single release. The club-friendly tracks on See Me are influenced as much by rap vet Chuck D as by new artists like Major Lazer and Nicki Minaj. Producer Diwon (mastermind behind Shemspeed Records) skillfully blends Middle Eastern beats with clubbed-out hip-hop, giving the EP an entrancing worldly sound ready for the dance floor. Y-Love explores a variety of styles, from dance and world to pop, to express his underlying message of harmony: “Unity builds the world, all divisions destroy the world.” 


(click here)

Selected PRESS:

* NPR's The World (listen)
* XXL 360 profile feature (read)
* Daily News (read)
* Israel National Radio article interview (read)
* URB (read)
* Y-Love News Wire Article (read)
* Montreal Mirror for an interesting interview with Y-Love & Matisyahu (read)
* Jewish Press feature (read)
* Jerusalem Post
review of the Y-Love mixtape
* USA Today
feature on Y-Love's performance in the Hip Hop Sulha


"...a lynguistic mystic with a style all his own" - Dap Mag

"Y-Love is like Talib Kweli and Saul Williams in a yarmulke...finally mak- ing hip-hop Kosher” - Jesse Serwer, XXL

"This is Babylon is a welcome introduction to a revolutionary wordsmith" - XLR8R

"...His sound flips from conscious rap with revolutionary chants to tongue twisting tantrums, but still spitting positive messages, making listeners check themselves before they spiritually wreck themselves." - URB.COM

"The Brooklyner's new set is extremely smart instrumental hip-hop--covering everything from noir synths to tricky world rhythms--that also says something real." - CNET

"...a welcome sign of intelligence, integrity and positive intent in the Hip Hop world." - Abort Online

"...as orthodox as any Yeshiva grad and as hard as they come..." -- Village Voice

"ridiculiously refreshing in a time where bland music reigns" - TES

"...a conscious intermixing of several languages...laced over uplifting beats that combine quite impeccably to serve as a soundtrack to social progression...Y-Love comes across as a proud individual with deep-rooted beliefs who is not only self aware, but socially aware as well." - URB Magazine

Everyone’s favourite Jewish hip hop artist" – Jewtastic.com

"the scene's next crossover success" by the Jerusalem Post "...a hip hop revolutionary..no doubt Y-Love will be staring me back in the face on MTV within the year" - Guy Emanuel

"Y-Love rhymes thru eyes of High 'Bove." - MC Paul Barman


Erez Safar
Shemspeed PR