From Yalla to Yee-haw?

Israeli cowboys. Now those are two words you never thought you would see together.

Ynet reports that “A group of six Israeli cowboys will soon depart on a unique journey across the United States aimed at marking Israel’s 60th anniversary and raising awareness to the historic date in the American media.”

Israelis have hilarious PR tactics. First, Israeli models in Maxim. Now we are going to have them ride around in silly hats on horses to promote Yom Ha’atzmaut? “Yee-haw, kelev katan!”

check out the rest of the article here

– Andrea Rosen


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