INFO: “The Takeover,” is the lead single from the forthcoming Y-Love LP. The song explodes with African rhythms and clever wordplay, featuring Jamaican dancehall artist Tj Di Hitmaker, and super star comedian/actor, Andy Milonakis (MTV/Jimmy Kimmel). The influence of the street is palpable as influences by new artists like Major Lazer and Nicki Minaj combine seamlessly with classic hiphop wordplay from Y-Love. Producer Diwon (mastermind behind Shemspeed Records) skillfully blends Middle Eastern beats with clubbed-out hip-hop, giving the record an entrancing worldly sound ready for the dance floor. Y-Love explores a variety of styles, from dance and world to pop, to express his underlying message of harmony: “Unity builds the world, all divisions destroy the world.” The Takeover music video is the first collaboration by these artists and lets the fans really feel like they are right there with the artists, it’s up close and in your face and the video editing takes a spastic ‘dj scratch and blend’ style creating an ADHD reggae hip pop video destined to motivate the masses.
Shemspeed is an independent recording label and promotional agency highlighting cross-over music artists with positive and unifying messages. Founded by Erez Safar, an American-Israeli DJ/Producer, Shemspeed promotes over 15 dynamic artists representing a wide range of genres including hip-hop, reggae, and rock. These artists include Y-Love (revolutionary Jewish hip-hop), Diwon (Yemenite / Sephardic hip-hop, Israeli music and more), DeScribe (soul-awakening dancehall, hip-hop, & soul), and Electro Morocco (Israeli rock, dance music.) Shemspeed artists, collectively showcasing the diversity in world Jewish music, have performed with musicians as varied as Snoop Dogg, Lou Reed, Idan Raichel and Eminem; they’ve been profiled in Rolling Stone, SPIN, The New York Times and XXL; and they’ve been seen and heard around the world on various TV appearances (Conan O’Brien, CBS and BBC World) and global radio. Shemspeed’s mission is unifying people through culture and education, celebrating diversity and common ground. By way of this work, we add a public Jewish voice to multi-cultural, inter-faith, creative and collaborative bridge-building.