During a time when some Jews refrain from listening to live music – famous Orthodox rapper Y-Love and beatbox superstar Yuri Lane (who has over 9 millions hits on youtube) create all their music non-instrumentally. The album is an all vocal hip-hop record with over seven tracks to correspond to the seven weeks of the Sefira (Passover-Shavuot). “Akdamus” is the track for Shavuot, the time when the Jews received the Torah. For this track, Y-Love took the letters from the paytan’s name from the word Yitzchak on down (putting one’s name into song is a segulah). The words are all about the redemption, and end with the words “on high, He is G-d, the first and the last, he desired and wanted us, and gave us the Torah!” which is the ultimate point of a Jew’s existence…The song and album is amazingly musical and innovative, with a bangin intro and an outro that will make it hard to believe that Yuri Lane’s mouth wasn’t being produced by Timbaland.
Shemspeed is an independent recording label and promotional agency highlighting cross-over music artists with positive and unifying messages. Founded by Erez Safar, an American-Israeli DJ/Producer, Shemspeed promotes over 15 dynamic artists representing a wide range of genres including hip-hop, reggae, and rock. These artists include Y-Love (revolutionary Jewish hip-hop), Diwon (Yemenite / Sephardic hip-hop, Israeli music and more), DeScribe (soul-awakening dancehall, hip-hop, & soul), and Electro Morocco (Israeli rock, dance music.) Shemspeed artists, collectively showcasing the diversity in world Jewish music, have performed with musicians as varied as Snoop Dogg, Lou Reed, Idan Raichel and Eminem; they’ve been profiled in Rolling Stone, SPIN, The New York Times and XXL; and they’ve been seen and heard around the world on various TV appearances (Conan O’Brien, CBS and BBC World) and global radio. Shemspeed’s mission is unifying people through culture and education, celebrating diversity and common ground. By way of this work, we add a public Jewish voice to multi-cultural, inter-faith, creative and collaborative bridge-building.